Un pachet de scutece, comandat la fiecare 30 de secunde pe eMAG. Peste 500.000 de comenzi pentru bebeluși au ajuns a doua zi la clienți

In Romania, parents increasingly order baby products online, with eMAG reporting a diaper order every 30 seconds in the first half of 2026. Over 500,000 baby product orders were delivered the next day, highlighting a growing trend in online shopping for essential items. The average order value for newborn products was 149 lei, with many items included in discount campaigns. Parents prefer to combine multiple needs in one order, often purchasing diapers and wet wipes together. The analysis also shows that most orders came from Ilfov, Cluj, Iasi, and Timis, with Sector 6 in Bucharest leading in baby product orders.