Un celebru lanț de restaurante oferă, în Italia, pui prăjit gratuit pe viață clienților care își fac un tatuaj cu marca

KFC offered attendees at Modena Nerd festival a chance to get a permanent tattoo in exchange for fried chicken. Over 200 participants took part in this marketing campaign, but it faced criticism from consumer groups. Federconsumatori called for the campaign's ban, questioning the conditions and necessary authorizations for the tattoos. Authorities confirmed the tattoo artists had proper documentation. A similar offer was made by KFC in 2025, resulting in only fifty tattoos being done.