Un celebru lanț de restaurante oferă, în Italia, pui prăjit gratuit pe viață clienților care își fac un tatuaj cu marca

KFC offered attendees at the Modena Nerd festival a chance to get a permanent tattoo of the brand in exchange for fried chicken. Over 200 people participated in this marketing campaign, but it faced backlash from consumer groups who criticized it as turning customers into permanent advertisements. Federconsumatori, an Italian consumer protection association, has called for the campaign's ban, questioning the conditions under which tattoos are applied. Authorities confirmed that the tattoo artists had the necessary permits to operate. A similar offer was made by KFC in 2025, resulting in only fifty tattoos being done.