Un brand italian pune România în centrul planului său pentru Europa de Est: „Este piața cu cel mai mare potențial de vânzări”

Mutti focuses on Romania as a key market in Central and Eastern Europe, planning increased marketing investments and portfolio expansion. The company sees Romania as the most promising market in Eastern Europe, second only to Poland, and has appointed a local expert to lead its development in the region. Mutti aims to enhance its marketing budget significantly by 2027 and is introducing new product categories in Romania. The company believes that consumer behavior shifts during economic downturns can benefit premium food products. Mutti emphasizes quality over private labels and aims to combine convenience with superior quality in its offerings. Transparency in sourcing is also a priority for the company.