Un bărbat și-a incendiat propria podgorie după ce criza vinului i-a distrus afacerea

A California vintner set fire to his vineyards after selling his land, highlighting the crisis in the wine industry. Jason Smith, 50, took this drastic action to draw attention to the severe challenges facing viticulture in the region. After closing his family business, he burned his pinot noir plantations, reflecting the struggles of many vintners in California. Rising costs, declining wine consumption, and changing consumer preferences have made grape cultivation unprofitable, leading to many abandoning their vineyards. The California wine industry has faced a significant downturn, with exports dropping by 35% in 2025.