Turiștii polonezi și britanici iau locul germanilor în clasamentul celor merg la mare în Bulgaria

Bulgaria's tourism industry saw a 9% decline in foreign visitors during the summer of 2026, with Poland now leading as the primary source market. Germany has dropped to fourth place, indicating a significant shift in visitor demographics. Challenges such as limited air connectivity and rising last-minute bookings due to geopolitical uncertainty persist. Ivan Groshev emphasized the need for stronger government support for flights and a more effective national marketing strategy. The internal tourism market, particularly festival tourism in Plovdiv, presents new opportunities, though high accommodation prices may deter visitors. A final assessment of the tourism season will occur later this fall.