Turismul pe litoralul bulgăresc bate în retragere. „Datorăm scuze turistului bulgar!” • Newsweek România

Bulgarian seaside tourism is declining due to inflated prices and reduced service quality, pushing local tourists to Greece. Operators miscalculated by raising prices without improving services, leading to a significant drop in local visitors. The shift in consumer behavior has resulted in a 20% decrease in sales for hotels and restaurants. Analysts suggest that the industry owes an apology to Bulgarian tourists for their treatment. The lack of long-term vision and reliance on a short season threaten the competitiveness of Bulgarian resorts against Mediterranean destinations. Lessons learned emphasize the need for respect towards local customers and innovative strategies.