Turismul din Bulgaria a scăzut cu 9%. Țările din estul Europei cer sprijin

The Bulgarian tourism sector experienced a 9% decline in foreign visits during the summer of 2026, with significant changes in tourist markets. Countries are seeking assistance from Brussels to manage the tourist influx. Geopolitical security concerns have notably impacted tourism, with Poland now leading in visitor numbers to Bulgaria, surpassing Germany. The sector faces structural challenges, including limited air connectivity and a trend towards last-minute bookings. There is a call for stronger government support and a more effective national tourism strategy to enhance competitiveness. High accommodation prices in Plovdiv may hinder local tourism potential.