„Turismul bunicilor” schimbă vacanțele în Italia: Cât costă să înveți secretele pastelor în bucătăriile din Bari și de lângă Roma

Three out of four Gen Z individuals would book a vacation experience with a grandmother, with Italy being a favored destination for its culinary heritage. The trend, known as "grandmacore," emphasizes activities associated with older generations, such as cooking and crafting. A survey indicates that 76% of Gen Z in France, Germany, the UK, and the US are interested in activities inspired by their grandmothers. In Italy, this interest is fueled by the rich gastronomic heritage and family recipes. The phenomenon is particularly evident in Southern Italy, especially in the old town of Bari, where various experiences are offered.