Travel Forum 2026. TUI România: Preferințele turiștilor se schimbă. „Turistul caută valoarea și siguranța”

Adina Serac, Head of Sales TUI România, highlighted at Travel Forum 2026 that tourists' preferences are evolving, with safety and value becoming more important than price alone. She noted that the tourism industry often focuses too heavily on pricing, while travelers seek quality experiences for their money. Climate change is also influencing destination choices, with places like Egypt now being viable year-round options. Tourists are looking for more than just all-inclusive packages; they desire additional activities and experiences. Economic factors have led to a decrease in vacation budgets, prompting travelers to opt for 4-star accommodations instead of 5-star ones.