Transformarea profilului investițional al României: de la producția cu costuri reduse, la activități cu valoare adăugată mai mare

Romania is shifting its investment profile from low-cost production to higher value-added activities, as indicated by the EY Attractiveness Survey 2026. The country is moving towards a hybrid model that combines large-scale production with business services, R&D, and digital infrastructure. In 2025, Romania saw a 16% increase in announced foreign direct investment (FDI) projects, with a significant rise in jobs associated with these investments. Investors are increasingly motivated by access to new markets and clients, rather than just low costs. However, there is a gap between investment intentions and actual projects, particularly in business support services and R&D. Romania's industrial base is diverse, allowing for a transition to more complex functions, but it must focus on developing high-value-added capabilities to differentiate itself from lower-cost competitors.