Traficul din AI crește rapid în România: ce arată datele reale din 799 de site-uri, într-un dashboard public trafic.dwf.ro lansat de DWF

DWF has launched a public dashboard, trafic.dwf.ro, providing insights into online traffic trends in Romania, showing significant growth in AI traffic. AI traffic has increased by 47.6% year-on-year, yet it still represents a small fraction of total traffic. Despite its low volume, AI traffic demonstrates high commercial value, with visitors converting more frequently than those from organic search. The overall online traffic has decreased, but e-commerce revenues have risen, indicating a shift towards commercial intent. Marketers are encouraged to focus on the commercial value of SEO and integrate AI into their strategies.