TikTok schimbă piața turismului. Studiu: Jumătate dintre călătorii din Generația Z apelează la această platformă pentru inspirație de vacanță

Generation Z is reshaping travel inspiration and booking through platforms like TikTok, surpassing traditional sources. A study shows nearly half of Gen Z travelers cite TikTok as their main travel inspiration, influencing destination choices and activities. Social media content, especially short videos, plays a significant role in travel decisions, with many travelers booking trips after seeing viral posts. Influencers also impact destination choices, with a notable percentage changing plans based on recommendations. TUI Musement emphasizes the importance of engaging audiences through social media.