TikTok: Live Shopping înregistrează o creștere accelerată în Marea Britanie

TikTok Shop has become a leading online commerce platform in the UK, with over 300,000 businesses selling products. Live Shopping sessions have increased by 55% compared to last year, with over 6,000 sessions daily. The 'TikTok Shop Halo Effect' helps merchants attract new customers and expand their sales channels. Live Shopping is a key driver of this growth, with 57% of Gen Z and Millennials enjoying these events. An example is L’Era Jewellery, which achieved significant sales through TikTok Live sessions.