TikTok lansează soluții și actualizări bazate pe agenți AI pentru oamenii din publicitate - StartupCafe

TikTok has introduced AI-driven advertising solutions, including Agentic Commerce and Smart+ Creative Selection, enhancing ad performance and user experience. A study revealed that TikTok advertising generated €31 billion in economic value in the EU last year. The platform is set to lead marketing investments in 2027, with 84% of marketers planning to increase their ad spend on TikTok. New features like Shopping Assistant and Smart+ streamline the shopping experience and campaign management, while GMV Max automates ad processes to boost sales. TikTok aims to empower marketers with tools for effective audience targeting and measurable business outcomes.