Tik Tok concurează cu Amazon Prime

TikTok is testing a new subscription service called TikTok Shop Plus in the US, inspired by Amazon Prime, aimed at enhancing its e-commerce platform. Members will enjoy benefits like free shipping, exclusive discounts, and special pricing on products. The company is exploring various subscription tiers priced between $6 and $15 per month to gauge user interest. The goal is to encourage users to complete purchases within the app rather than turning to Amazon. TikTok's strategy reflects its ambition to grow its e-commerce business and compete with major online retailers, with projections indicating TikTok Shop could surpass $23 billion in sales this year.