Ți-a întârziat trenul? Bucură-te!

Soculent, a slow-fermented drink, launches a campaign addressing train delays as opportunities for reflection and patience, offering a 50% discount on its products. The initiative, in partnership with Lagardere Travel Retail, features motivational messages in train stations, encouraging passengers to embrace a slower pace of life. The campaign humorously critiques the fast-paced lifestyle, inviting people to reconsider their perception of waiting time.