Taxă de promovare turistică la Alba Iulia din 2027. Primăria și firme HoReCa înființează o organizație pentru turism

Alba Iulia plans to establish a Destination Management Organization (DMO) to enhance tourism promotion and implement a tourist tax starting in 2027. The local council will partner with six HoReCa firms to develop a tourism strategy. The DMO aims to attract funds, promote the city, and manage the special tax, which was previously suspended. The municipality will contribute €4,000, while private partners will add €1,000 each, totaling €11,000. The DMO will also focus on developing a comprehensive tourism strategy, monitoring tourism impacts, and increasing the city's brand recognition. The organization will have the authority to participate in public concessions for tourism-related projects.