Succes de răsunet al fraților Pavăl. Ce trofeu a luat Dedeman - Economica.net

Dedeman has won the Superbrands Romania 2026-2027 award in the Consumer category, highlighting the rise of Romanian brands like eMAG and Banca Transilvania. The theme 'The Innovation Legacy' emphasizes the importance of innovation and brand adaptation in a changing market. The evaluation was conducted by a council of business leaders and marketing experts, revealing strong performance among local brands. Notably, 76% of participants value innovation in brands, with many preferring innovative options over familiar ones. The program will continue with inviting eligible brands to share their branding stories.