Studiu Zenith Media: Două săptămâni de la prima căutare la primul coș. Atât durează fereastra de influență a cumpărăturilor de început de an școlar.

The latest Kids Habits study reveals that nearly 90% of families start back-to-school shopping before the school year begins, with an average gap of two weeks between research and purchase. Children play a significant role in selecting backpacks, supplies, and clothing, indicating a shift towards family negotiation rather than parental authority. The school supply list is the primary trigger for shopping, followed by the need to update clothing and backpacks. Quality and durability are key factors in decision-making, with many families balancing price and value. Schools and teachers remain influential sources of information, surpassing brands and influencers.