Studiu: Românii rămân fideli brandurilor favorite de băuturi răcoritoare, în ciuda scumpirilor din ultimii doi, trei ani. Ei și-au redus consumul, dar caută promoții

A recent study reveals that 98% of Romanian consumers have noticed rising soft drink prices over the past few years, prompting 76% to change their purchasing habits. Many are now seeking promotions and reducing their consumption. The study also highlights concerns about the upcoming sugar tax in 2024, with 63% aware of it but only 29% understanding its implications. Most view the tax as a financial burden rather than a public health measure, with only 15% supporting it. The findings emphasize the need for clearer information and dialogue between consumers, authorities, and the beverage industry.