Studiu: piața globală a bunurilor de lux revine pe creștere, pe fondul schimbării profilului consumatorilor

The luxury goods market is entering a healthier growth phase, with expected annual increases of 4%-7% by 2029. Consumer behavior is shifting, with a decline in aspirational buyers and a focus on customer loyalty. Local purchases are becoming the main demand driver, while traditional luxury categories are losing market share to premium experiences. AI adoption in luxury shopping is rising, with consumers showing high trust in AI recommendations. Despite this, the luxury industry is slow to adopt AI compared to other sectors.