STUDIU: Opt din zece români preferă să cumpere articole vestimentare de brand la preţ redus

A recent study reveals that 57% of urban Romanian fashion buyers purchase less frequently, prioritizing quality brands at lower prices. Quality is the main factor for 44% of respondents when choosing where to shop, while price and discounts follow. The concept of 'smart shopping' is associated with quality products on sale by 46% of participants, especially among women and those with higher education. Additionally, 79% would visit an outlet if a favored international brand opened there, with significant interest in premium brands and diverse collections.