Studiu Deloitte: fanii cheltuie cu peste 25% mai mult pe platformele de streaming și devin principalul motor de creștere pentru industria media. GenAI schimbă regulile retenției și monetizării în domeniu

According to Deloitte's Digital Media Trends 2026 report, fans are increasingly valuable consumers in the streaming industry, spending over 25% more than average users. They engage with content more frequently and are more likely to follow their interests across multiple platforms. The report highlights the importance of generative AI in enhancing user retention and monetization strategies. Companies are shifting from content release strategies to building ongoing relationships with users, utilizing AI for personalized experiences. The study indicates that younger generations are more engaged in fan communities, and nearly half of fans maintain consistent involvement in their interests throughout life stages. The findings suggest significant potential for long-term value creation in the media industry.