Studiu: 8 din 10 companii din sectoare-cheie sunt expuse copierii din cauza lipsei protecției Proprietății Intelectuale

Romanian companies are investing in branding but are slow to legally protect it, exposing themselves to significant risks of imitation. A study reveals that 80% of firms in key sectors lack intellectual property protection, despite planning substantial investments. The analysis highlights a gap in legal awareness, with many companies believing their brands are inherently protected. The average maturity score for intellectual property is low, indicating vulnerabilities in legal foundations. The fashion sector leads in maturity, while food and beverages show the most significant weaknesses.