Strategia prin care Volkswagen vrea să evite colapsul. Îşi schimbă complet modelul de business • Newsweek România

Volkswagen is radically changing its business model to avoid a collapse, focusing on reducing production capacity and forming strategic alliances. The company plans to cut its vehicle range by up to 50% and close several factories in Germany. CEO Oliver Blume has shifted the company to a defensive strategy amid a challenging global market, abandoning growth forecasts. Volkswagen is also pivoting towards the U.S. market, introducing new models to compete effectively. This restructuring mirrors historical corporate transformations, emphasizing the need for adaptability in a rapidly changing environment.