Sînziana Barbu este noul Director Commercial Operations al Philip Morris România - COMUNICAT

Sînziana Barbu has been appointed as the Director of Commercial Operations at Philip Morris Romania, effective September 1, 2026, succeeding Liviu Vornicu. Barbu joined the company in 2010 and has extensive experience in finance, commercial, and marketing departments. In her new role, she will oversee commercial operations, focusing on strategy, consumer experience, and execution. Barbu emphasizes the importance of transforming strategy into execution for better consumer experiences. Philip Morris Romania aims to replace traditional cigarettes with innovative smoke-free products, adapting to evolving consumer needs. The management team includes various directors overseeing different aspects of the business.