Simon’s Burger a deschis primul restaurant în România

Simon’s Burger has opened its first restaurant in Romania, located in Cluj-Napoca, aiming for 25 locations in five years. The brand plans to compete in the fast-food market dominated by international chains. The restaurant features a smash burger concept and offers competitive pricing. Simon’s Burger has seen significant growth in Hungary and is expanding internationally, with a focus on operational standardization and consumer behavior analysis in Romania.