Showroom-ul MBBFW SS'27 a fost organizat la București, în cadrul Mercedes-Benz Fashion Week, ediția 2026

On October 16, the MBBFW Showroom SS’27 took place in Bucharest, showcasing eight Italian fashion brands. This event, part of the Mercedes-Benz Bucharest Fashion Week 2026, aimed to enhance trade relations between Italy and Romania. The showroom provided a platform for emerging brands to connect with international buyers and industry professionals. Alessandra Capobianco from ICE highlighted the dynamic trade exchanges in the fashion sector between the two countries. The participating brands included Amato Daniele, Benedetta Bruzziches, and others, each presenting unique collections that reflect Italian craftsmanship and innovation. The collaboration with the fashion week fosters cultural dialogue and sustainable growth in the fashion industry.