Shein, schimbare radicală. Gigantul chinez pregătește prețuri diferite pentru clienții din Europa

Shein plans to increase prices for European customers due to a new €3 tax on orders under €150, impacting sales. The company may also introduce a processing fee of €2 to €4. This change follows a decline in orders since the tax implementation, which affects all items regardless of quantity. Shein acknowledges that these measures could negatively impact its financial performance and sales volumes in Europe, its largest market, accounting for over 32% of total revenue. The tax aims to regulate the influx of low-cost products from China, with a temporary application until a broader reform of the EU customs system.