Shein pierde procesul de la Londra împotriva Temu privind drepturile de autor

Shein lost a copyright lawsuit against rival Temu in London, marking the first legal confrontation between the two fast-fashion platforms. Shein accused Temu of using its product images to promote similar items, claiming this was an industrial-scale copyright infringement. The London court dismissed Shein's arguments, surprising the company, which expressed concerns about protecting online copyright. The legal battle continues, as Temu has also filed a lawsuit against Shein for competition law violations. Both companies are involved in multiple lawsuits across the US and UK regarding competition and intellectual property issues.