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The well-known backpack brand pinqponq will cease operations by July 31 due to annual losses of one million euros. The parent company, Fond of, is shifting focus to other products and has initiated a stock liquidation. Customers have a limited time to purchase remaining items before they disappear from stores. The decision to discontinue the brand was made for strategic and economic reasons, as the company aims to concentrate on products for young families. This closure will also lead to job cuts within the group, affecting around ten percent of positions.