Semnal de alarmă pentru magazinele online: cumpărăturile românilor au intrat în stagnare

Romania's online retail market is entering a new phase, with sales increasing by 4% in the first half of 2026, while the number of orders has stagnated. Electronics and gadgets saw the highest growth, with a 42% increase in sales. The pharmaceutical sector also performed well, with a 26% rise in sales. However, categories like beauty and children's products experienced significant declines. The average order value rose to 57 euros, indicating selective growth in the market. The future of eCommerce in Romania remains uncertain as consumer behavior shifts.