Seat, prima victimă europeană a ascensiunii chineze în industria auto. Volkswagen ar putea renunța din 2030 la marca spaniolă

Seat, a Spanish brand under Volkswagen since 1986, faces potential discontinuation as the company shifts focus to more successful brands amid rising Chinese competition. Experts suggest Seat could be the first major European car brand to vanish due to this pressure. Volkswagen is evaluating Seat's future beyond its current production cycle, with possibilities including halting new model development. The brand has not launched new models in four years and represents less than 3% of Volkswagen's global deliveries. Meanwhile, Cupra, a sportier brand, is gaining traction with electric models, leading to speculation that resources will be redirected there. The overall automotive industry is experiencing significant changes, with European manufacturers losing market share to Chinese companies, prompting a reevaluation of portfolios across the sector.