Se sparge bula influencerilor? Marile branduri s-au săturat să plătească averi și se întorc la vedetele adevărate

The era of influencers with massive followings is waning as audiences seek authenticity and expertise. Brands are dissatisfied with costly collaborations that yield little return. Professionals and established celebrities are regaining prominence, as consumers become more discerning about whom to trust. Influencers who lack real qualifications are being scrutinized, while those with genuine expertise remain relevant. The fashion industry is witnessing a shift, with luxury brands reducing influencer partnerships in favor of credible figures. Traditional media is also regaining influence, emphasizing experience over follower count. The demand for authenticity is reshaping marketing strategies.