Schimbare istorică pe piața luxului mondial: Chinezii renunță la produsele noi de la LVMH sau Hermès și trec masiv la articole second-hand - Economica.net

China's luxury market is struggling post-pandemic, with consumers shifting towards second-hand luxury goods. Major brands like LVMH face declining sales as the market for new luxury items contracts. In contrast, the second-hand luxury market is thriving, projected to exceed 100 billion yuan by 2030. Younger consumers prioritize value and originality over status, influencing brands to adapt their strategies. Despite challenges, China remains a significant market for luxury goods, though growth may slow in the coming years.