Samsung primește statutul Superbrands România 2026–2027

Samsung has been awarded the Superbrands Romania 2026-2027 status, recognizing its strong brand presence in both consumer and business categories. This acknowledgment follows an evaluation by a council of business leaders and consumer research conducted by Ipsos. The brand's consistent strategy focused on innovation has contributed to its reputation, as it ranks among the top 20 brands in both categories. The Superbrands program, established in 1995, assesses brands based on reputation, trust, and quality. Samsung's initiatives, such as the 'Experience Passport' project and the 'Solve for Tomorrow' educational program, further demonstrate its commitment to innovation and community engagement. Additionally, a survey by HotNews confirmed Samsung as the most trusted technology brand among readers, highlighting its strong connection with consumers.