Rusu+Borțun și Biofarm lansează noua campanie SennaLax Rapid, poziționată în jurul confortului

Rusu+Borțun has won the SennaLax account from Biofarm, launching a campaign focused on comfort rather than just efficiency. The new communication strategy emphasizes the consumer experience during the use of laxatives, positioning SennaLax Rapid uniquely in a competitive market. The campaign features a memorable execution where the main character explores different chairs, symbolizing the comfort offered by the product. This approach aims to differentiate SennaLax in a category where many brands focus solely on effectiveness. The campaign will be visible across various media platforms, including TV and digital.