Românii beau tot mai puţină bere. Consumul scăzut afectează zeci de mii de angajaţi

Romania is experiencing a significant decline in beer consumption, leading to a historic low in domestic production. Producers attribute this drop to fluctuating excise taxes, which create uncertainty in production planning. The beer industry is facing challenges, with per capita consumption decreasing from 75 liters to 68 liters this year. Additionally, local production has fallen by nearly 10% in the first half of 2026 compared to the previous year. Imports have surged by 45%, marking the first significant increase in two decades. Industry leaders emphasize the need for predictable taxation to stabilize the market and protect jobs.