Românii au pus frână cumpărăturilor online. Produsele eliminate primele din coș

The Romanian online retail market experienced stagnation in the first half of 2026, with increased sales but unchanged order numbers. Consumers are prioritizing essential products, leading to a significant polarization in spending. Categories like electronics and pharmaceuticals saw substantial growth, while beauty and children's products faced declines. The average order value rose, indicating consumers are spending more per transaction, but buying less frequently. The market is projected to exceed 8.5 billion euros in 2026, reflecting selective growth rather than uniform expansion.