Romania, piata tot mai importanta pentru marcile din China

The Romanian automotive market is rapidly transforming due to the influence of Chinese manufacturers, ranking seventh in Europe for their market share. Major Chinese companies like BYD and Chery are gaining ground against traditional brands such as Fiat and Ford. This shift is driven by China's economic challenges, prompting manufacturers to prioritize exports to Europe. The market share of Chinese brands in Romania has surpassed 11%, exceeding the European average of 9.5%. Analysts predict that competition will intensify, with potential market shares reaching 20-30% in the medium term.