România este a patra piață pentru Notino. Peste 110.000 de comenzi online au fost ridicate din magazinele din București în opt luni - Economica.net

Romania accounts for about 7% of Notino's revenue, ranking fourth after Poland, Czech Republic, and Italy. The two stores in Bucharest play a crucial role in the omnichannel strategy, linking online orders with physical experiences. In the first eight months of 2026, over 110,000 online orders were processed for pickup at these locations, attracting more than 375,000 visitors. Notino reported a revenue increase of 11.5% for the fiscal year 2025-2026, with Poland contributing over 15%. The local market's dynamics support a seamless online-to-offline experience, particularly in the beauty sector, where customers can discover products online and try them in-store. This model enhances customer interaction and offers flexibility in purchasing, making physical stores integral to the digital shopping experience.