România, cel mai mare sector de e-commerce din Europa de Est

The Romanian B2C e-commerce sector reached €12.9 billion in 2025, marking a 10% increase from the previous year. This growth positions Romania as a leader in Eastern Europe, with significant online spending comparable to Czechia. Despite high internet penetration, only 60% of Romanians shop online, indicating room for growth. The report forecasts further increases, with online shoppers expected to rise to 65% by 2026. Structural changes in the sector show a shift towards goods and digital payments, while competition remains a challenge due to uneven regulations. The report highlights the potential for Romanian companies to capitalize on this growth opportunity.