România atrage tot mai mulți turiști din SUA și Marea Britanie: Sibiul este în topul preferințelor

An increasing number of tourists from the USA and the UK are choosing Romania for authentic vacations, focusing on cultural destinations and last-minute bookings. The Romanian tourism sector has seen significant growth in visitors from Anglo-Saxon countries, particularly the USA and the UK, with a 2.8% rise in international arrivals in early 2026. Tourists from these regions prefer longer stays and higher spending, seeking authentic experiences, especially in Transylvania and Maramureș. Key cities like Brașov, Sibiu, and Bihor are popular cultural hubs, while Bucharest attracts UK visitors for urban experiences. The removal of land borders in the Schengen area has led to a rise in spontaneous travel, with over 45% of urban bookings made less than a week in advance, reflecting a trend towards digitalization and flexibility in vacation planning.