Rezervele fără tutun în România: o categorie în expansiune

The nicotine product market in Romania is expanding with the introduction of tobacco-free nicotine reserves, notably the LYO range by JTI. This category is gaining traction among adult consumers, reflecting a global trend of increasing demand for such products. The LYO range, featuring flavors like Arctic Mint and Wild Berry, enhances the Ploom ecosystem, which includes both tobacco and non-tobacco options. JTI's strategy focuses on adapting to evolving consumer preferences and technological advancements, ensuring a diverse portfolio. The launch of LYO aligns with JTI's commitment to growth in the Romanian market.