Rezerve cu nicotină fără tutun: noua categorie de produse

The nicotine product industry is evolving rapidly, with JTI launching the LYO range in Romania, focusing on flavor-oriented experiences. This category, which includes nicotine reserves without tobacco, is expected to grow significantly. LYO offers two initial flavors, Arctic Mint and Wild Berry, designed to enhance sensory experiences. JTI's investment in reduced-risk products reflects a long-term strategy, with LYO complementing the existing Ploom portfolio. The product is available online and in select stores, targeting adult consumers.