Rețelele sociale fac miliarde de dolari din datele noastre personale

Social media users generate significant advertising revenue for platforms without direct payments, fueling a $300 billion data broking industry. This ecosystem relies on user data for behavioral predictions, with algorithms extracting insights from both voluntary and passive data. The value of individual data is low, but aggregated data creates vast markets, leading to targeted advertising and algorithmic discrimination. The surveillance capitalism model raises concerns about user autonomy and societal polarization, as companies and governments leverage this data for profit and control.