Retailerul româesc Neakaisa intră pe piața din Bulgaria sub brandul Nekka

Neakaisa, a Romanian online retailer, is launching in Bulgaria under the brand Nekka with an initial investment of €60,000. The platform aims for over 500 orders worth more than €200,000 by the end of 2026, starting with 25,000 products. After the first year, projections suggest reaching €500,000 in sales and processing over 1,000 orders. Founded in 2014 by Laura and Vlad Sardescu, Neakaisa has learned valuable lessons for international expansion.