Restructurare la H&M. Gigantul european vrea să închidă de două ori mai multe magazine decât deschide. Planul pentru România - Economica.net

Swedish fashion retailer H&M is optimizing its global store network, focusing on physical and online investments. While no new stores are planned in Romania, two existing locations will be renovated. By 2026, H&M aims to open around 90 new stores while closing approximately 170. The company continues to expand in Latin America, with new stores in Paraguay and plans for Argentina. H&M's sales remained stable, with a slight increase in the third quarter, despite ongoing logistical challenges. The total number of stores decreased by 95 compared to the previous year, reflecting a strategic portfolio adjustment.