Restaurantele de cartier câștigă teren, iar Gen Z schimbă regulile jocului în HoReCa: „Ne-au dat lumea peste cap”

The consumption habits of Generation Z and the rise of neighborhood restaurants are reshaping Romania's hospitality market, prompting operators to adapt their menus and business models. Radu Tănase highlights the increasing popularity of local dining options, which attract both locals and tourists. This trend is expected to create new opportunities for entrepreneurs. Generation Z's spending habits involve visiting multiple venues for drinks and meals, leading to shorter visits and smaller budgets per location. Additionally, there is a notable decline in alcohol consumption among young people, increasing the demand for non-alcoholic beverages, necessitating further market adaptation.